My first post of the new year comes courtesy of a giggle I had on Easter Road at 06:45 this morning. I was on my way to the gym and headed up past Iceland. A gigantic lorry was outside the shop, delivering an abundance of frozen ... stuff.
As anyone who owns a TV will know "...mums go to Iceland" is the theme of the store's branding. Perhaps less well known is its use of the little freezer symbol as an asterisk for related straplines.
The strapline emblazoned along this particular HGV was supposed to say:
"*because mums are heroes!"
I say "supposed" because some ingenious person(s) had completely obliterated the 'e' and the 'r', so that it now read:
"*because mums are h oes!"
Kerry Katona can't argue with that. And that's why I go to Sainsbury's.
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